Oh, the irony.
A street style blog that's styled beforehand.
Makes perfect sense, non?
Especially when said blog is by one of the biggest designer names in French fashion history: Hermes. Hermes has launched J'aime Mon Carré (translation: I Love My Scarf), a street style site with lots of photos featuring models on the street wearing Hermes scarves in various capacities.
What does this new Hermes site feature? Models hand-selected from New York, LA, London, Paris, and Tokyo, posing whilst wearing Hermes scarves that are tied in various styles. The models appear in short videos; there's a video for every city represented. The Hermes J'aime Mon Carré site has 'Knotting Cards' that pop up with sketches and instructions on how to tie your Hermes scarf to achieve the selected style. There are close up images of each scarf, as well as details on material, price, etc.
The concept of J'aime Mon Carré is certainly interesting, and the site is definitely an innovative reach out to a younger generation of potential Hermes customers (though I know no teenaged girls who could afford a cent plis de miao or chasse en inde scarf). But I'm curious to know what YOU think: Are the pre-styled models and set up "street style" poses too fake?
Is J'aime Mon Carré by Hermes beautiful or bizarre?
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