Right on Target: The Affordable Accessibility of Luxury
I’ve always been a fan of Target — quality finds at cheap prices — and when they started selling designer names with their “International Flights of Fashion” GO Collection, my wardrobe started growing. Today, my closet is full of staple pieces from some of my favourite now-famous designers.
So how did it all start? When did luxurious selections from fabulous designers become so easy and in-expensive? From the day they partnered with Isaac Mizrahi in 2003, then officially announced the GO International program in January 2006, Target has hit the bulls-eye with women everywhere. According to the press release, when Mizrahi companioned with the store first at a set-up shop in New York City, “Consumers fawned over the assortment of apparel, accessories and footwear as if it were a designer sample sale.” And then the deluge.
Luella Bartley. Behnaz Sarafpour. Proenza Schouler.
And that’s just to name a few.
With each GO International collection release, Target is becoming a bigger beacon of affordable light for women looking for luxury at an accessible price. What once seemed impossible is now the norm. No longer are actresses, singers, and glossy magazine editrixs the only people wearing quality designs by luxury labels — girls next door and college students are just as likely to be seen sporting a design by Patrick Robinson or Alice Temperley.
Most recently announced was Parsons School of Design alum (and UC Berkeley grad) Erin Fetherston’s fresh and funky collection. So blonde and bubbly, I can’t help but LOVE the designer’s sensational sheaths, and I’m sure all other women will agree.
Also agreed is how easy and Charge-Ex friendly the accessibility of luxury is becoming — and at a rapid rate. Non?
Check out Erin Fetherston’s collection for GO International (and other designers) at Target.com
[…] Hope Robertson talks about how affordable luxury in the Go International Target program has made designers accessible to her. […]
I’ve always loved Target…and the new fashions from these lux designers are amazing. Yeah, some pieces I look at them and go “what?!” but then there are others…like the black dress w/ the white mock bib you show, that I’m in love with. I’m a very happy girl!
[…] We haven’t fully formed our thoughts, and it seems the blogosphere hasn’t either. In order to help you construct a better opinion on the subject, Coutorture has organized a Salon On Luxury & Accessibility. Ever since, the blogsophere has been abuzz with debate. Hope Robertson believes in affordable luxury, while Poetic & Chic thinks we’re being duped. Further exploring the topic, The Budget Babe delves into the psychology behind the matter, as The Runway Scoop attempts to define “luxury”. Style Eyes believes such products will become more accessible and Platinum Blonde Life believes in rapid consumption. Temptalia takes the subject a step further, looking analytically at the beauty industry. […]